Digital Literacy Evaluation Model Development for Tourism Management of Undergraduate Students

Dan Qiang

Digital Literacy Evaluation Model

Tourism Management of Undergraduate Students

The title of this research is digital literacy evaluation model development for
tourism management of undergraduate students. The purposes of this research are: 1) to extract the components of digital literacy of tourism management of undergraduate students, 2 ) to develop a Digital Literacy Evaluation (DLE) model for tourism management of undergraduate students, and 3 ) to verify the Digital Literacy Evaluation (DLE) model for tourism management of undergraduate students. The sample for this research includes 1,308 tourism management of undergraduate students in China, 21 teachers from 12 universities, 70 tourism management of undergraduate students at Leshan Normal University. The main research instruments include questionnaire, statistical software, DEL model, Microsoft excel, Super Decisions, training program, test paper, etc. The statistic to analyze the data were percentage, average value, and standard deviation.

The results were found that. 1) The overall level of digital literacy of tourism
management of undergraduate students is not high and needs to be further improved. In terms of the difference in digital literacy levels, Students in the eastern region are higher than those in the western region. Students in the upper grades are taller than those in the lower grades. Boys are higher than girls. 2) The digital literacy of tourism management of undergraduate students includes first-level components such as digital awareness, digital knowledge, digital ability and digital responsibility, and 15 second level components. 3) The weights of the first-level components are digital ability (0.570), digital knowledge (0.215), digital awareness (0.161), digital responsibility (0.054).
In terms of the weight of the second-level components, the top three are digital innovation and entrepreneurship (0.116), professional problem-solving (0.105), and digital security (0.091). The last three are digital willingness (0.016), digital determination (0.028), and digital understanding (0.033).

Keywords: Digital literacy evaluation model, Tourism management of
undergraduate students

Bansomdejchaopraya Rajabhat University. Office of Academic Resources and Information Technology

Prapai Sridama

Piyanan Issaravit

Kanakorn Sawangcharoen

2023

2024-11-28

2024-11-28

2024-11-28

thesis

application/pdf

TH 378.1 D167D 2023

eng

Bansomdejchaopraya Rajabhat University

Degree of Doctor of Philosophy

Doctoral degree

Digital Technology Management for Education

Bansomdejchaopraya Rajabhat University